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What’s the True Link Between all this Law of Attraction Stuff and Selling?

Over the last few years, there has been a great buzz about the Law of Attraction brought about mostly by the smash hit movie The Secret. Since viewing this movie, many individuals have sought to bring the principles of the Law of Attraction more consciously into their lives. Millions of people that had no idea of what “manifestation of desire” was before the movie, now are trying to manifest everything they desire … with very mixed results.

Why such mixed results? Mostly because The Secret was noticeably missing some key components to wielding the Law of Attraction (manifestation by intent). It is not as easy as simply wanting something, placing your intent on having it, visualizing it, and then having it arrive at your door.

When I first saw the movie The Secret my reaction was “I knew it”. I had felt for most of my life that there was no dis-connect between your thoughts, emotions, and actions and having things turn out the way you wanted them to.

So when this movie came out, I began studying the Law of Attraction and personal development as a whole with much more intensity. Why? Primarily because I knew inside that the difference between breaking through from force based income to attraction based income in much greater quantities was the prize.

I read dozens of books, and listened to dozens of CD’s on the topic and never really found the missing link until reading “The 7 Spiritual Laws of Success” by Deepak Chopra. In this short metaphysical expose on the connection between the spiritual side of our being to attracting whatever we want into our lives, Deepak introduces very simple to state, yet incredibly deep ideas.

I’m a “how to” guy, and engineer after all; and this book had enough “how to” in it’s text to take some specific actions. I won’t spoil the read for you (and you can read it online from the link I provided above). You’re going to be surprised at the “how to” part.

In each of the 7 laws you will find components which when used in conjunction will make you a master attractor of the kind of people you want in your network marketing or direct sales business, or the kind of clients you want for long term highly profitable business relationships.

While there are buckets of wisdom in Deepak’s book, these 3 things stand out as it relates to attraction based, relationships base, and authenticity based selling. The duality concepts of “object-referral” and “self-referral” are profound as they relate to understanding how you ego interferes with your success. The Law of Karma clearly explains how your “vibe” today is affected by decisions from the past, and what to do about changing that Karma should you want to. And thirdly, how providing Service to humanity is the key to attracting all that you want.

Without diving in to the specifics of “The 7 Spiritual Laws of Success” (because it is a short enough read to do it now yourself); here is the key to being successful in attraction based selling and marketing.

Be a nice person. Be someone that people would like to talk to. Smile whenever you speak with someone, even over the phone (use a mirror to change your habits). Just be happy a personable. People do business with people they like.

Bring service to the NOW of a conversation. Regardless of how great your product, service, or opportunity is, what your potential client requires from you now is a demonstration of the true benefits of being your client … getting to work with you. You increase the value of yourself by bringing unconditional service into the mix. If you don’t have what someone is looking for, don’t try to convince them just so you make the sale (this is ego based and bad Karma results); extend a helping hand, if only for a minute to point them in the direction where they can find what they are looking for. Your prospect will never forget that, and you will feel good about it (not rejected!)

Be a great listener. So many sales professionals I have encountered regularly speak over their prospects. They are so busy focused on “making the pitch” that they never stop to hear what their customer wants. This practice doesn’t work in your personal life, and doesn’t work in your professional life. Deepak’s book details how to use meditation to silence the mind for a few minutes every day. This will help you be a profoundly better listener when practiced regularly.

There are many more salient points to be extracted from “The 7 Spiritual Laws of Success“. And when I look back at my own success, and study it in the present, I thank my grandfather, father, and uncles for teaching me about providing great service at a young age.

Having practiced that 1 component I have attracted huge flows of income and been able to help many. As I covered in my Getting in Your Game call series recently, if you were to pick 1 aspect of the Law of Attraction to focus on first, focusing on being a servant and solution provider to others would be the #1 choice by far. People pay for service. YOU pay for service, and purchase more based on service and how you “feel” about a merchant than anything. So, what makes you think your clients aren’t going to do the same with you.

Jim Rivas

This entry was posted on Monday, October 6th, 2008 at 1:08 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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